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THE NEW ICON: The Iconic Bestselling Clean Beauty Foundation
Discover the The New Icon, our top-selling clean beauty foundation that works (and plays) as hard as you do. Our buildable full-coverage formula allows you to put your best face forward. Whether you're putting in long hours at work or acing that big presentation, this foundation is designed to keep you looking fresh and flawless all day.
FIND YOUR PERFECT MATCH: With 20 shades to choose from, we made it easy to find the perfect match. Shade L3 is ideal for individuals with light to medium-light skin and golden undertones.
WEIGHTLESS FULL COVERAGE FORMULA: This all-day foundation is enriched with skincare heroes such as hyaluronic acid, probiotics, and fermented algae extract. These ingredients are designed to promote smoother, softer, and more hydrated skin with each use. You’ll experience unbeatable comfort, ensuring your skin feels pampered all day long.
NATURAL MATTE FINISH: Achieve the flawless, natural look you desire. This incredible, cruelty-free, and vegan foundation has a natural matte finish that looks incredibly real on your skin. It's formulated to suit all skin types, including dry, oily, and sensitive skin, ensuring a perfect blend for everyone.
HOW TO USE: Shake well before use. After applying primer, blend foundation onto your face using your fingertips, a face brush, or makeup sponge. Build coverage as needed. For an extra touch of perfection, follow with concealer as desired.
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